International partners met in Shenzhen to discuss overseas strategy, local market development, product planning and service capabilities, and to set priorities for 2027.
SHENZHEN, China, November 12, 2026 — Han’s Laser Smart Equipment Group hosted its Global Distributor Conference at the Han’s Laser Global Manufacturing Center in Shenzhen under the theme “Light Global, Win Together.” Company representatives and distributors from around the world discussed the Group’s international strategy, regional market plans, product portfolio and service network.
The conference focused on turning the Group’s overseas development priorities into practical plans for the coming year, with particular attention to local market capabilities, distributor collaboration and customer support.
Global strategy focused on local market capabilities
Vigor Hu, General Manager of Han’s Laser Smart Equipment Group, welcomed participants and presented the Group’s global development strategy. He outlined the company’s international growth objectives and highlighted ongoing investment in core technologies, including laser sources, cutting heads and CNC systems, alongside plans to develop manufacturing and service capabilities in China and overseas.
The strategy also includes digital platforms, remote technical support and market-specific initiatives intended to help distributors respond to local requirements. The Group described its guiding principles as leadership, speed, service and shared growth.
Owen Yang, General Manager of the Europe Region, presented the overseas market plan, covering regional market analysis, channel development, product and pricing strategies, promotion, brand protection and cooperation frameworks. The plan is intended to guide implementation across international markets over the next two years.
Product portfolio and service plans
The Group’s quality and service, product and market strategy teams presented plans to support international partners and customers.
The service strategy aims to develop a more structured, value-oriented support system. Planned initiatives include a multilingual knowledge base, remote support tools, expanded local service teams, spare-parts availability, repair locations, training and standardized service processes in priority markets.
Justin Li, Overseas Product Manager, introduced the Group’s product portfolio and its approach to adapting solutions for international markets. The portfolio covers multiple metal fabrication processes, including:
-Flat-sheet laser cutting
-Tube and profile cutting
-Bending
-Welding
-Integrated automation solutions
Han’s Laser Smart Equipment Group said it would continue to optimize its product lines and focus on automation and integrated sheet metal processing solutions, while working with distributors on local adaptation and market development.
Mingchun Wen, General Manager of the Market Strategy and Planning Center, presented the Group’s plans for overseas quality and service systems. These include clearer coordination between the company and distributors, multilingual technical resources and expanded local support in priority markets.
Partner signings and regional experience sharing
During the conference, the Group signed cooperation agreements with partners from several international markets. Distributor representatives also shared examples of local market development, project delivery, team and inventory planning, trade show participation, automation opportunities and customer engagement.
Discussions highlighted the role of technical support, application knowledge and local execution in serving customers. Participants also exchanged views on spare-parts supply, service responsibilities, talent development and cross-region knowledge sharing.
The Group recognized distributors for their contributions to market development, customer service and collaboration over the past year. It also formally welcomed new partners into its distributor network.
2027 plans formalized
The conference concluded with the signing of 2027 overseas business plans. Han’s Laser Smart Equipment Group and distributor representatives agreed on annual market priorities, regional plans and areas for cooperation.
The Group said it will continue to invest in product development, local service capabilities and distributor collaboration as it expands internationally. Its stated priorities include supporting customers with reliable equipment, responsive technical service and solutions adapted to regional manufacturing needs.
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